The Five Secrets to Writing Electrifying Opt-in Email
by Heather Lloyd-Martin
Content is still king!
Heather shares 5 secrets for writing winning emails.
Do you quick-scan email subject lines with your finger twitching over the "delete" button?
Sure you do. We all do. Unless the offer, well, speaks to us somehow.
With all the well-deserved hype touting email marketing as the "the killer app," it's crucially important to remember one thing - content is still king. In order for your prospects to even think about opening a sales pitch, your initial offer must jolt them out of their coffee-wired state and into the here and now.
Need help? These five writing secrets will help you create winning email that gets results:
Secret #1 - Beware of cheesy subject lines. We've all received "Did I see you last night" emails that simply scream SPAM - and instantly deleted them. Make your subject line relevant to your promotion and include a benefit statement. "Save $100 on personal coaching services" immediately tells your customer what you're promoting and how much they'll save.
Secret #2 - Give your customers what they want. Prospects instantly want to know what's in it for them - and they won't wait long for their answer. Focus your copy around your unique benefits and clearly explain how your offer saves time, increases profits and provides solutions. The faster your clients understand the benefits of working with you, the sooner they'll surf your site.
Secret #3 - Get to the point. Sure, it's easy to wax poetic about your latest offer, but your clients don't want to read it. You've got a maximum of 250 words to make your point and strut your cyberstuff. If your readers have to scroll through pages of text, they'll drop kick your email faster than you can say, "Bill Gates."
Secret #4 - Give your customers a little guidance. Calls-to-action (like "click here for more information," "browse our new selections today" or "email us right now") jolt your reader from reading into doing. Don't assume your customers will know what to do next - tell them and use multiple hyperlinks to make it happen.
Secret #5 - Remember, customers are people too. Email marketing is more than a one-way announcement system, it's also a way for you to touch base with your clients. Ask for reader feedback (and respond to their emails when they send it.) Provide easy ways to unsubscribe and forward your offers. Your customers will appreciate the extra attention - and remember you when they're ready to buy.
How can we help you with your search engine marketing copywriting? Contact us today for your customized quotation.