Interview with author Heather Lloyd-Martin about her new (and free!) SEO copywriting guide

  1. Q: Who are you, and why are you qualified to write a book about SEO copywriting and writing for search engines?
  2. Q: What will I learn about SEO copywriting that I wouldn't learn from another source?
  3. Q: Why is this writing for spidering search engines guide free?
  4. Q: Can I print out your writing for search engines guide and share it around the office?
  5. Q: Can I reprint part of your writing for search engines guide on my own Web site?
  6. Q: Search engine optimization is changing so fast. Will your information about writing for search engines go out of date the second I read it?
  7. Q: I love your writing for search engines guide, and I want you to speak at my conference (or be interviewed for my publication.) Is that possible?
  8. Q: I have feedback about your SEO copywriting guide. Where can I send it?
  9. Q: Can you use my story?

Q: Who are you, and why are you qualified to write a book about SEO copywriting and writing for search engines?

A: I'm glad you asked about my SEO copywriting experience! I've spent over 15 years in direct marketing communications, conceptualizing copywriting and marketing campaigns for companies ranging from small-press publishers to international heavy equipment companies.

In 1998, I transferred my offline marketing skills to the online environment. I started writing for search engines exclusively, and co-moderated the Rank Write Roundtable, where I answered questions on - you guessed it - SEO copywriting techniques!

Way back when Rank Write was formed, people didn't understand how crucial conversion-oriented copy was for their bottom line. I like to think that my constant rantings about how writing for search engines should satisfy the search engines and your prospects helped build marketing awareness around this previously all-techie field.

Now, I'm a featured speaker at worldwide Search Engine Strategies conferences, and I also coordinate and moderate the search marketing workshops for the Direct Marketing Association's net.marketing and the Annual Catalog Conference. Plus, I've presented (or will speak) at a lot of other conferences too, including DM Days, Seybold and @d:tech, spreading the writing for search engines and SEO copywriting word.

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Q: What makes your writing for search engines guide different from all the others out there? What will I learn about SEO copywriting that I wouldn't learn from another source?

A: I thought it was important to see a SEO writing guide written by a marketer who understands three things.

  1. The author understands the marketing aspect of writing for search engines and how to create persuasive prose. Too many times in the past, any marketing part of SEO copywriting was sacrificed for sloppy writing that may get prime positioning - but was horrible for the reader.
  2. The author could blend their direct marketing knowledge with a solid foundation in technical SEO issues (like XML trusted feed and how search engines work.)
  3. The author actually specializes in writing for search engines, creating top-positioned pages for their clients on a regular basis.

Writing for search engines is what I do - day in and day out. I've worked with both technical and marketing departments with big-brand clients and agencies, helping bridge the SEO knowledge gap. I've also created some fantastically ranking pages that my clients love (and have seen positive ROI from as a result).

Sure, there's a method behind the SEO copywriting madness. But it's fun! Once you get into this and really start writing for search engines, you'll learn that SEO copywriting is fun, too.

This SEO copywriting guide has some technical elements, but it's written in a style that even the most non-techie reader will enjoy and appreciate. Enjoy!

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Q: Why is this writing for spidering search engines guide free?

A: Good question. It's because information like this should be free. You shouldn't have to spend the big bucks (or even a few little ones) to gain in-depth knowledge of how to write for search engines and successful search engine copywriting. Some of the best SEO resources are free - from Danny Sullivan's Search Engine Watch to Adventive's I-Search. I owe my success from learning from other folks, and now it's time to give back.

For those of you who love the thrill of a new business book, my soft cover book will be available for sale through Kachina Publishing. This book will contain information not posted on the site, including keyphrase research, writing for directories, and XML trusted feed and PPC strategies. It will be a complete, handy reference guide for those who need it. Want to learn when it's released? Let us know right now!

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Q: Can I print out your writing for search engines guide and share it around the office?

A: Yes, you bet! Print it, share it and enjoy the writing for search engines guide. If it helps your team learn more about creating successful conversion-oriented SEO copywriting, that's great - and I'm happy!

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Q: Can I reprint part of your writing for search engines guide on my own Web site?

A: Generally, the answer is "yes!" If you do want to reprint part of my search SEO copywriting guide, please zip me an email to heather@searchenginewriting.com and let me know. All I ask in return is full credit, a link back to the SearchEngineWriting.com site, and a copyright notice on each page.

I also ask that you create a unique Title, description and keyword tag for each page (and, of course, one that's different than what's on the SearchEngineWriting.com site!). That's it!

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Q: Search engine optimization is changing so fast. Will your information about writing for search engines go out of date the second I read it?

A: Thankfully, no. I have honed and used the SEO copywriting techniques I discuss in my writing for search engines guide for years - and they still work. Sure, submission strategies may change, but the basics have stayed the same.

For instance, XML trusted feed and meta-editing was barely a sparkle in Inktomi's, Alta Vista's and Teoma's eye a year ago - and now trusted feed is all the rage for catalog companies. (And they should be, too - XML provides catalog companies unprecedented opportunities.) But the basic techniques for writing strong, keyphrase-rich content have stayed constant throughout time.

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Q: I love your writing for search engines guide, and I want you to speak at my conference (or be interviewed for my publication.) Is that possible?

A: Your answer is a resounding yes! If you're press and need a quick quote, just zip an email to press@searchenginewriting.com. For speaking opportunities on writing for search engines and successful SEO copywriting, please email us at action@searchenginewriting.com.

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Q: I have feedback about your SEO copywriting guide. Where can I send it?

A: Feedback about the writing for search engines guide is always welcome. Please zip your email to action@searchenginewriting.com.

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Q: I'm a marketer, and I've got my own SEO copywriting success story that I'd like to share. Can you use my story?

Yes! If you have a SEO copywriting strategy that works for you, please send it over. I'll be collecting additional case studies for the soft cover writing for search engines book.

Your SEO copywriting case studies (or even general advice) can relate to:

  • Keyphrase research
  • Writing for directories
  • Writing for spidering search engines
  • Writing PPC ads
  • XML trusted feed meta-editing
  • PPC landing page strategy and advice

We are accepting case studies for a limited time before the soft cover book hits the presses, so please send your information soon.

(And don't worry. You don't have to be a big-time SEO or agency to send us a case study. Your size doesn't matter - but your SEO copywriting success does!)

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