SEO Resources

Please note: There are so many good online SEO resources, listing them all would mean writing another book. However, these are the main trusted SEO sites on the Web today - and an updated list will be made available here.

SEARCH ENGINE MARKETING RESOURCES

SearchEngineWatch.com http://www.searchenginewatch.com
This is the site for everything search engine related. Expertly penned by renowned search engine expert, Danny Sullivan, you'll find statistics, commentary and solid how-to information. Free-but well worth the premium sponsorship ($89/year).

ClickZ http://www.clickz.com
Great site listing articles written by leading Internet marketing experts. For an overall, high-level view of the SEO industry (as well as email marketing, blogging and integrated online marketing,) check it out.

SearchEngineShowdown.com http://www.searchengineshowdown.com
Are you into the search engine details? You'll can compare the search engines by features and freshness with this site.

Traffick http://www.traffick.com
This guide to search engines and directories has great information for newbies and experienced SEOs alike.

WebProNews http://www.webpronews.com
Great SEO resource with articles, information, and an up-to-the-minute blog.

DISCUSSION FORUMS

Search Engine Forums http://www.searchengineforums.com
Good forum on everything relating to search engines. One of the first search engine forums on the 'Net.

JimWorld http://www.jimworld.com
One of the oldest and most trusted resources on SEO, this forum includes articles and resources on SEO and Internet marketing.

Webmaster World http://www.webmasterworld.com
Top search engine representatives and optimization experts post their hearts out in this informative, no-holds-barred (and often addictive) forum.

HighRanking Forums http://www.highrankings.com/forum/
SEO forum moderated by Jill Whalen and other SEO notables.

Search Engine Watch Forums http://forums.searchenginewatch.com
A relatively new forum on the virtual block, the SEW forums are moderated by some of the best in the industry.

SEMINARS AND WORKSHOPS

Search Engine Strategies http://www.searchenginestrategies.com
Search Engine Strategy (SES) conferences are THE industry events. Hosted by INTMedia (the folks who own Internet.com) and featuring Danny Sullivan, SES conferences provide newbies and experienced SEO marketers with information, resources, and knowledgeable speakers from around the world.

Direct Marketing Association conferences http://www.the-dma.org
Although these conferences cover more than just search marketing, DMA conferences enjoy a strong SEO focus. Besides, the search sessions are typically moderated by Heather Lloyd-Martin - so you know that they'll be fun!

Internet Marketing Conference http://www.internetmarketingconference.com
Lennart Svanberg's Internet Marketing Conference focuses on the online marketing marketplace as a whole. Broader in scale than the SES conference, IMC events typically include presentations on topics such as E-mail marketing, public relations, and developing an Internet marketing plan. However, search engine optimization is also a strong conference focus.

OTHER RESOURCES

PsychoTactics.com http://www.psychotactics.com
Do you know why your prospects and customers do and say what they do? Good marketing writing is more than just pretty words - it's also delving deep into your market's mind and determining the best course of action. Highly recommended.

Useit.com http://www.useit.com
Owned by Jakob Nielsen's, you'll find some fantastic information on usability and Web design. A must-read for any Web writer or online marketer.

User Interface Engineering http://www.uie.com
Another great usability resource, the UIE site has a fantastic array of white papers and articles. They also hold road shows across the country touting smart usability principles that will take your site to the next level.

FutureNow http://www.futurenowinc.com
Articles and information about how to construct a persuasive Website. Their Grokdotcom newsletter is not to be missed!

Wordtracker http://www.wordtracker.com
Don't start your SEO campaign without using this crucial keyphrase research tool. Pay by the day or subscribe to the service. Either way, it's well worth the cost.