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Copywriting Articles by Heather Lloyd-Martin

• Nine strategies for finding (and successfully partnering with) an experienced SEO copywriter NEW!

  This updated article seeks to help marketing teams determine how and why to outsource their SEO copywriting - and how to successfully partner with your outsourced SEO writing expert. Whether you choose to outsource it all, or let your outsourced writer train your existing staff, a savvy SEO writer can help your business realize the positions - and the ROI - your site deserves.

• Search Engine Copywriting: Quick Reference SEO Copywriting Preferred Practices Guide

  Learn the secret to strong positions in Google, Inktomi and other spider-based search engines: well-written, keyphrase-rich text. It's all here - get the scoop.

• What's in a word? Four ways to maximize your search traffic through strategic keyphrase choices

  Keyphrase research is the foundation of any search marketing campaign. A well-targeted keyphrase campaign drives motivated targeted traffic to your site at every stage of the buying cycle. While an ill-planned keyphrase campaign positions poorly in the engines and sees few search engine conversions. Read up and do it right!

• Successful SEO copywriting tips for catalog marketers

  Catalog marketers face a unique situation: Every page means potential profit. Catalog copywriters can produce text with a double-duty emphasis - a seductive call to action plus stellar search engine positioning. Learn how here.

• Successful search engine copywriting strategies: Nine tips for prime-positioned Web sites

  Want better rankings? Check out these 9 top tips, put them into practice, and watch your pages climb!

• Four Hot Landing Page Tips for Sizzling Site Conversions

  Wondering why people are clicking-thru from your PPC ads - but not buying? Take control of your search marketing campaign now! Learn the secrets for compelling landing pages that convert like crazy!

• Copy Sells, Flash Doesn't: Implications for Search Engine Optimization

  Should Web sites be graphics-heavy and light on text? Do prospects want rich media enhancements like Flash, and will they buy more if they are in place? What steps should be taken to guarantee the best site experience?

• Great Online Content Needs a Great Copywriter

  Should you fire your copywriter? Five tips to tell you when to make the switch.

• Writing Keyphrases for Effective Search Engine Optimization

  Check out these keyphrase tips for the 21st century! Learn how to write keyphrases that will pull your page to the top. How to research keyphrases, write killer copy, and keep your search engine optimized text spam-free.

• Why you should steer clear of PPC "mini-me" sites

  Learn why "mini-me" sites will hurt your SEO branding efforts. Heather explains why, although "mini-me" sites seem like a natural strategy to implement - especially if you're running separate campaigns for different products or services, it can actually hurt your company three ways.

• Update on the PPC "mini-me" site article

  Heather weighs in on this issue and asks for feedback on your experience with PPC "mini-me" sites. Do you think they just diluted your marketing efforts and cost you more money, time and resources? Or have you found the approach at all helpful?

• Boost your landing page conversions in five simple steps

  Take this top 5 landing page testing tactics list and start optimizing your landing pages today.

• Want Google rankings? How to guesstimate Google rankings with PFI engines

  You've counted the clicks, watched the responses and found the best-pulling conversion page. "But what about my rankings?" you ask. "Conversion rates are nice, but I need top positions, too."

• Writing Tips and Trends for 2001

  Looking to ride some online writing trends? Heather gives you three predictions for the New Year - and some tips to keep you on the cutting edge.

• Don't Edit Your Search Engine Success

  Why editing your home page for keyphrases is bad news.

• Six Secrets to Search Engine Writing Success

  Good news. Writing for the search engines is actually pretty easy.

• How to write a persuasive home page that gets results

  Heather explains what content should be put on your home page and more importantly, what should NOT to put on it!

• How to Write a Keyword-Rich Home Page the Search Engines Will Love!

  Wouldn't it be nice to maximize your chances of search engine success and get high rankings for your site? You can.

• Speak to Me: The Art of Communicating with Your Customers

  Writing Web site copy isn't about mission statements - it's about talking to an actual living and breathing Web surfer.

• How to Write Well When the Pressure's On

  The pressure's on. You know you have to write fast and write well. What do you do?

• The Five Secrets to Writing Electrifying Opt-in Email

  With all the well-deserved hype touting email marketing as the "the killer app," it's crucially important to remember one thing - content is still king.

• 7 Tips for Finding an Online Copywriter You'll Love!

  If you're ready to hire a copywriter for a project, here are some tips on how to choose and work with your new online copywriting expert.