Qualified search engine marketing sources for media interviews
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Learn more about Heather's book, "Successful SEO Copywriting," now.
Online Marketing Heroes
February 2008
A special congratulatory shout out to Heather Lloyd-Martin, who was just
interviewed for the new Wiley book, “Online Marketing Heroes: Interviews
with 25 Successful Online Marketing Gurus.” Read
the key takeaways and unique perspectives on the TopRank Online Marketing
Blog.
Pubcon
November 2007
PubCon, the search engine and Internet marketing conference and tradeshow, has announced the appointment of an Advisory Board. Heather has been named to the advisory board.
SEMpdx
February 2007
Check out Heather's mini interview with Todd Mintz of SEMpdx as she talks about her upcoming Searchfest Presentation.
SEMpdx
February 2007
The Search Engine Marketing Professionals of Portland have announced SearchFest '07. Heather will speak with other industry leading experts at the World Forestry Center in Portland, Oregon, beginning March 7th.
WebProNews
January 2007
Check out Heather's 15-minute interview with Mike McDonald of WebProNews: SEO Copywriting -- Benefit or Compromise.
Direct Marketing Association
January 2007
The DMA has announced the 2006-2007 Special Interest Council Chair & Vice Chair appointments -- Heather is on board with the DMA Search Engine Marketing Council again!
WebProNews
November 2006
Watch Heather's 6-minute interview about Web Content with Chris Richardson at the Las Vegas PubCon.
CRMBuyer
November 2006
Heather comments on paid & organic search during the holidays.
WebProNews
November 2006
David A. Utter relays Heather's message about search writing from the PubCon Panel discussion: Feeding the Search Engines.
SuccessWorks Search Marketing Labs
October 2006
Heather leads the panel as SuccessWorks co-sponsors the Search Marketing Labs at the DMA '06 Conference and Exhibition in San Francisco, CA.
WebSideStory press release
September 2006
Heather comments on WebSideStory's study about PPC search converting slightly better than organic.
Search Engine Watch
June 2006
Heather dicusses how to maintain your search engine reputation.
Search Engine Watch
May 2006
Are you taking wild measures to ensure your search engine rankings? Heather reveals how this tactic can backfire.
Searchnewz
May 2006
Heather stood out at the ACCM conference.
iBiz Resources
March 2006
There is a lot of information out there about optimizing your website to achieve high rankings, and it can be overwhelming. Heather manages to give you all that you need to know to get on track with improving your search engine rankings in this article.
Search Engine Watch
January 2006
Danny Sullivan speaks highly of Heather and her contributions to the SEO industry.
Internet Search Engine Database
January 2006
If you don’t think that your website copy is important when drawing customers to your website, you should think again. Heather shares her expertise on how to drive searches to your website through well written website copy in this interview.
Larry Chase's "Web Digest For Marketers" - Who's Who in SEO Experts
We're honored to be included! Heather was included as a SEO expert in Larry's Chase's "Who's Who" list. Thanks, Larry! Check out the list of other SEO experts today!
Pandia
2005
Are you thinking of hiring someone to optimize your website copy, but aren’t sure of how to approach it? In this article, Heather reveals how to choose an expert SEO copywriter.
YDesigns
August 2005
Heather shares her tips on how to write website copy that the search engines will love.
DM News
July 2005
Heather shares with you how to boost your SEO success.
Direct Marketing Association
June 29, 2005
We're very excited! Heather was nominated as Chair of the DMA's newly-formed Search Engine Marketing Council.
MarketingProfs
June 12, 2005
Wondering if you should have an in-house SEO team? Heather's article examines the pros, cons and requirements for having a heppy and healthy in-house SEO team. Learn the five ways to tell if you should bring your SEO in-house now!
Multichannel Merchant
May 24, 2005
Even had your site under the "SEO microscope?" This SEO article profiles advice Heather provided during the Search Marketing Site Lab at the Annual Catalog Conference.
SearchDay
February 24, 2005
Is there a crystal ball that will help marketers forecast their paid search traffic? Not really. But Heather's article, "Forecasting Paid Search Traffic" will help marketers learn how to estimate positions, spend and conversions. Read it today!
SearchDay
February 22, 2005
Is pay-per-call the latest search marketing breakthrough? Or will marketers hang up on the opportunity. Learn more about pay-per-call now from Heather's article, and learn if you should be calling for conversions.
Catalog Age
January 1, 2005
Wondering if shopping sites will boost your business? Heather was interviewed for the article, "Shopping around: comparison shopping Websites"
PR Web
December 13, 2004
We're blushing! Heather Lloyd-Martin was touted as one of "Search Engine Strategies Sexiest People Alive" in a press release by Meredith Roth. Does this really have anything to do with search marketing? Nah. But it's nice to be nominated. :)
SearchDay
October 12, 2005
What are your customers *really* searching for? Are you sure? Get the scopp how you can connect with customers through search market research. Check out Heather's write-up of the 2004 SES San Jose panel today.
AIM's Who's News?
September 15, 2004
Heather Lloyd-Martin's new ebook, "Successful Search Engine Copywriting: How To Write Prime-Positioned Webpages That Convert Like Crazy", was announced in AIM's (Association for Interactive Marketing) newsletter.
Learn more about Heather's book, today.
Search Day
September 14, 2004
Heather Lloyd-Martin contributes the article, "Delving Deep Inside the Searcher's Mind" to SearchEngineWatch's "Search Day". In this article, Lloyd-Martin provides a special report from the Search Engine Strategies conference (August 2004, San Jose, CA), detailing experts' findings about how people are searching online.
Idea Factory
August 31, 2004
SuccessWorks' own, Heather Lloyd-Martin, was a contributing author to the recently released "Search Engine Marketing Technical White Paper", from the Association of Interactive Marketing (AIM). In an issue of "Idea Factory" (article titled "Improve Your Site's Search Engine Rankings"), the white paper was pointed to as an informative reference for those having difficulty ranking well in search engines.
SuccessWorks speaks on Search Marketing
July 13, 2004
The Web Association recently presented a panel discussion on Content Development and Strategies in Cleveland, Ohio. SuccessWorks' own Director of Search Solutions, Leslie Carruthers, moderated the panel discussion and organized the event. The Web Association is a professional organization for the Ohio Internet community, offering an open forum, education, mutual support and networking opportunities to stimulate business growth."
Internet Retailer
May 6, 2004
Heather and Detlev were quoted in this article covering a session on search performance at the recent DMA Annual Catalog Conference. "Google, Overture offer tips on getting better Internet search performance."
DM News
May 5, 2004
DM News reports the announcement of a partnership between Direct Media Inc. and SuccessWorks Inc. "Direct Media Teams to Offer Search Services."
The Direct Marketing Association
May 3, 2004
Heather and Detlev were both featured in this article as Heather led a question-and-answer at the recent DMA Annual Catalog Conference, and Detlev sat on its panel of experts. "Live From the Annual Catalog Conference: Experts Take Online Marketing Q&A."
Target Marketing
February 19, 2004
Heather and Detlev were both quoted, lending knowledge in the article, "Optimize Search Results Now."
eWeek
February 17, 2004
Detlev was quoted in this article regarding Yahoo search results. "Yahoo Search Results Start the Switch, Experts Say."
Costco
January/February, 2004
Heather was quoted extensively in this newsletter article "Elephants, spiders and search engines: Make sure the world knows you're in cyberspace" published in the Costco Connection, January/February 2004 issue.
Ecommerce Times
December, 2003
SuccessWorks' own world-renowned SEO technologist, Detlev Johnson, was quoted in this article "10 Ways To Increase Your Search Engine Ranking - Part 2," the second article in a two-part series detailing five ways companies can improve their position in search engine rankings.
eWeek
December 1, 2003
Both Heather and Detlev were called on to comment on the latest Google Dance in "Webmasters Wary of Latest Google Tweaks" originally published on eWeek.com.
DMA Insider
Fall 2003
SuccessWorks' own Heather Lloyd-Martin and a panel of industry experts, including representatives from Yahoo!, Overture, Google and iProspect, participate on a DMA virtual roundtable. These heavy-hitters dish on SEO basics, PPC, metrics, the future of SEO and more. Read the article, published in the DMA Insider, Fall 2003 issue. Search Savvy: Why Search Engine Marketing is beyond the next big thing.
SuccessWorks speaks on Search Marketing
November 17, 2003
SuccessWorks' Director of Search Solutions, Leslie Carruthers, spoke to the Women In Networking (WIN), a group of savvy entrepreneurs and executives in Beachwood, Ohio, on Search Marketing.
SuccessWorks Announces "Search Training Without Travel" Search Marketing Solutions
October 12, 2003
We let the cat out of the bag at the Fall DMA Show! Now your team doesn't have to fly thousands of miles and spend thousands of dollars to learn from the best search engine marketers in the industry. Heather Lloyd-Martin and Detlev Johnson, the Internet search world's most sought-after seminar leaders, now provide solutions online through distance learning! Read the full SEO distance learning release then visit the website for more information.
ClickZ Today
September 9, 2003
Thanks for the mention of AIM's (Association of Interactive Marketing) Search Engine Marketing Council(SEMC), Kevin! Kevin Lee, in his article, "Search Marketing Organizations: A Road Map," referenced AIM's SEMC co-chair, Heather Lloyd-Martin, President and CEO of SuccessWorks. Heather shares this honor with Amanda Watlington, director of research at iProspect.
DMNews
July 15, 2003
What another great honor! Heather Lloyd-Martin was cited in Bob Bly's article, "Lay the Welcome Mat for Search Engine Spiders." For those who don't know, Bob is considered one of THE copywriting experts in the world, and is one of Heather's writing mentors. Thanks, Bob!
Larry Chase's Web Digest for Marketers
June 19, 2003
Wow, we're honored! In this special search marketing report, marketing guru Larry Chase mentioned SearchEngineWriting.com as a valuable SEO writing resource. Thanks for the kudos, Larry!
InternetRetailer.com
June 5, 2003
Special report from the Annual Catalog Conference! Searching for top ideas that net huge results? Heather was joined by David Fischer from Google, Stephan Spencer from NetConcepts, and Dr. Alan Rimm-Kaufman from Crutchfield, slinging the audience sizzling search engine tidbits. It was a freewheeling, fun session (even if the computer didn't always work on stage, and we were twisting mike cords around ourselves!). Enjoy the article, "Create pages for customers, not search engines, experts urge retailers"
DMA Bottom Line - Special net.marketing edition
May 21, 2003
Wondering how to increase your search engine positioning--but couldn't make it to net.marketing Miami? Read the review of the search marketing sessions today. Many thanks to Dr. Amanda Watlington of iProspect for a fantastic keyphrase research talk!
FindWhat.com Traffic Builder Newsletter
May, 2003
Searching for ways to improve your PPC landing page conversions? The search engine FindWhat asked Heather to pen an article detailing trusted conversion-oriented writing strategies. With tips like "don't drive your customers home (your home page, that is,) it's a must-read for any PPC advertiser.
Search Day
March 13, 2003
"Writing for Spidering Search Engines," is packed with practical advice and examples drawn from successful search engine optimization efforts. It's an excellent read, and a good indicator that the entire book will be a must-read once it becomes available." Wow...makes me want to buy the book. Wait - I wrote the book! Curious about more helpful SEO resources? Read Chris Sherman's article about search engine writing in Search Day.
Seattle 24X7
January 3, 2003
"America's first couple to trailblaze the field of search engine marketing?" We're honored! Read Larry Sivitz's article about Detlev Johnson and Heather Lloyd-Martin in Seattle 24x7.
SearchEnginesInfo.com
January 1, 2003
Heather's book "Successful Search Engine Copywriting" was excerpted in Catalog Age and Direct Magazine's joint site SearchEnginesInfo.com. Read the latest today!
Search Day
November 6, 2002
SuccessWorks' President, Heather Lloyd-Martin, was a guest columnist for this premier Internet.com publication. Her article was titled "Search Engine Marketing Boosts ROI for B2B Sites."
MyBusiness Magazine
October/November, 2002
SuccessWorks President and CEO, Heather Lloyd-Martin, provided SEO writing tidbits for Michael Grebb's article, "Search Engine Strategies."
ClickZ
October 30, 2002
SuccessWorks is noted as a "search engine copy specialist" in Kevin Lee's ClickZ article, "Landing Page Magic and My Two Cents."
Catalog Age Direct
October 15, 2002
Does direct response copywriting mesh with SEO? You bet! Read Kris Oser's article "Writing Web Copy to Suit SEM" in SearchEnginesInfo.com.
Search Day
October 8, 2002
SuccessWorks' President Heather Lloyd-Martin guest authored the article, "Search Engine Standards, Please!" This article appeared in SearchDay, an industry-leading SEO newsletter published by Internet.com.
Catalog Success
September 2002
Heather Lloyd-Martin, President of SuccessWorks, penned the guest article, "Climb to the Top of Search Engine Charts," for Catalog Success Magazine. This article was featured in the special report "Create an E-Commerce Powerhouse."
Hot Text: Web Writing That Works
Published 2002
Want to learn more about Web writing? Heather Lloyd-Martin, President of the SEO firm SuccessWorks, was frequently cited about SEO writing, in the book Hot Text, by Jonathan and Lisa Price.
Other SEO Writing Interviews
Heather Lloyd-Martin, President of SuccessWorks, gave frequent interviews from 2000-2002 as co-moderator and publisher of the award-winning Rank Write Roundtable (discontinued March 2002).
Let our SEO firm boost your bottom line. Contact us today for your customized SEO writing strategy.