Why you should use SEO copywriting to transform your articles, press releases and FAQ's into search engine optimization gold.

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There's a very costly myth out there.

And that myth is that you should horde your SEO writing talents for marketing-type pages only.  If you're writing an information-based page, it should be written in a conventional online style with nary a keyphrase in sight.

In reality, content wears the search engine's crown.  Every paragraph of value-oriented, reader-friendly text can be transformed into search engine- friendly gold.  That means, you can add keyphrases to your:

  • FAQ pages
  • Articles
  • White papers
  • Press releases
  • Any Web page with significant content adding reader value

Skeptical?  The phrase "search engine optimization" (without quotes) is highly competitive.  Every SEO firm in the U.S. competes for that profitable phrase, with a top ranking as the coveted prize.  After all, you'd figure that an SEO firm that would get good rankings for such a competitive industry term would do well for your site.

Guess what.  According to Google results from May 13, 2002, the top three ranked pages for the search term "search engine optimization" weren't listings from SEO firms.  Out of 326,000 results, the top three listings were articles about search engine optimization.  It just goes to prove that every text-rich page offers your prospects another window into your site.

Why don't you make it easy to let them in?

Finally, you've penned your last sentence and inserted your final keyphrase.  You're ready for some search engine and conversion results, shooting you to the top of the Search Engines Results Page (SERP) charts.

Well, good things come to those who wait.  Chances are, you'll start noticing an increase in rankings and conversions within the first month.  However, don't cancel your SEO campaign because you aren't number one right away.  Manage your expectations (or your client's), and...

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